Strategies, tactics, and other ideas to help make your social media more profitable.
Misunderstood and underutilized, Facebook Groups can be very a useful complement to a Facebook for many businesses and organizations. You’re familiar with Facebook Pages, of course, which serve more as a public, outward face of a business or organization. You add Likes to the page to grow your audience and share content of interest to […]
Creating a successful social game or contest is much like baking a cake. You need the right ingredients prepared in a way that leads to the best results. Baking – and creating a virally successful game promotion – are the results of carefully calculated chemistry. Change the proportions or miss an ingredient and you’re likely […]
Email lists are valuable, yet often overlooked assets for brands using social media. You can leverage your list of clients who’ve opted in to build a better, more cost-effective social media program.
