Hunter College (CUNY)
Build quality audiences; Increase visitor engagement; Support rebrand.
Hunter College (CUNY) sought to built a new group of college students and academics. in the sciences. Its goal: Foster science educations among minority students.
- Guided brand transition to increase understanding and awareness in target audiences.
- Increased Facebook Likes from 500 to 10,450+, while focusing targeting on best prospects.
- Provided strategic advice and branding recommendations to increase youth interest and engagement with the brand, which increased 1,480%.
- Served as advisors on best practices and strategies to build a social community for the school’s science students.