Hunter College (CUNY)

Build quality audiences; Increase visitor engagement; Support rebrand.

Overview

Hunter College (CUNY) sought to built a new group of college students and academics. in the sciences. Its goal: Foster science educations among minority students.

Outcomes

  • Guided brand transition to increase understanding and awareness in target audiences.
  • Increased Facebook Likes  from 500 to 10,450+, while focusing targeting on best prospects.
  • Provided strategic advice and branding recommendations to increase youth interest and engagement with the brand, which increased 1,480%.
  • Served as advisors on best practices and strategies to build a social community for the school’s science students.

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