Scott Kay Jewelry
Social Media jumpstart.
Overview
The marketers at jewelry designer Scott Kay asked us to develop a social media strategy to win prospective customers—specifically, brides to be. Our primary tactic: Create a smart, engaging online discussion around the Scott Kay brand.
Outcomes
- Built a Facebook audience of 250k Likes.
- Developed a 12-point buyer-engagement strategy for all content.
- Developed a training program to teach staff how to develop content themes that will attract target customers.
- Built a foundation, then transferred its operation to internal staff.
- Advised senior staff on best practices and emerging social media strategies.
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