Scott Kay Jewelry

Social Media jumpstart.

Overview

The marketers at jewelry designer Scott Kay asked us to develop a social media strategy to win prospective customers—specifically, brides to be. Our primary tactic: Create a smart, engaging online discussion around the Scott Kay brand.

Outcomes

  • Built a Facebook audience of 250k Likes.
  • Developed a 12-point buyer-engagement strategy for all content.
  • Developed a training program to teach staff how to develop content themes that will attract target customers.
  • Built a foundation, then transferred its operation to internal staff.
  • Advised senior staff on best practices and emerging social media strategies.

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