Email lists are valuable, yet often overlooked assets for brands using social media. You can leverage your list of clients who’ve opted in to build a better, more cost-effective social media program. Here’s how.
1 – Engage your email list through Facebook. Create a custom audience by matching the addresses on your email list with the login emails of your existing Facebook fans. By doing this, you can see who’s left—and target them to join your Facebook page, to make sure they become fans. The result: You’re adding a valuable touchpoint with those that matter most—your existing customers!
2 – Find new Facebook fans that share most every demographic with your clients. Facebook models your email list and creates a large segment of very similar targets. It makes great sense: After all, future customers often look like your current customers.
3 – Convert prospects to customers. Target a special offer to prospects already familiar with your brand. This way, your ad reaches a high quality audience with a much higher conversion rate than other audiences.
4 – Spin off new audiences from your best customers and prospects. As you add email-list members to your Facebook audience, you can incentivize them to join you on other social media channels, like Twitter, Instagram, or Pinterest, through a reward or special offer. By doing this, you’re creating more touchpoints with your best, most motivate customers.